The Hindu: 125 Years in the Media Industry


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTA078 For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges

Themes

-
Case Length : 17 Pages
Period : 2003
Organization : The Hindu
Pub Date : 2003
Teaching Note : Not Available
Countries : India
Industry : Media

Abstract:

In 2003, The Hindu, a Rs 4 billion media empire celebrated the completion of 125 years in business. With a circulation of 933,000 and half a dozen journals, The Hindu made its mark on the Indian media industry. The paper has many moments of glory including the coverage of the Bofors scam in the late eighties. During its 125 years of existence, The Hindu has attempted to strike a fine balance between two seemingly competing considerations, larger societal purpose (providing the credible information, educating the public, opinion building and acting as a watchdog) and a business, which has to be economically viable. As it approached its 125th anniversary, The Hindu realised it could not rest on its past laurels waiting for change to happen.

The Hindu realised that it has to be interesting and compelling not only to retain its present readership base but more importantly to attract the attention of the next generation.

Contents:

  Page No.
Introduction 1
The Early Years 2
The Later Years 8
Editorial Policy 9
Features 11
Technology 13
The Road Ahead 14
Exhibits -

Keywords:

The Hindu, Media industry, Subramania Aiyar, Kasturi Ranga Iyengar, Kasturi Srinivasan, The Business Line, Editorial, Print media, 125 years, Newspapers, Daily, Journals, Digests, Circulation, Paper

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